This live panel session brings together Adlucent clients to share firsthand how their businesses are dealing with COVID-19. Join us to hear these marketing and retail leaders share perspectives and experiences on handling changing demand, inventory challenges, resource and staff restrictions, and how their businesses are adapting.
Cathleen is the VP of Marketing with Batteries Plus Bulbs in Hartland, Wisconsin. This 720-store, franchise-based chain was founded in 1988 and sells both common and hard-to-find batteries & lightbulbs and also provides phone & tablet repair services. They support both retail sales and commercial businesses. Prior to joining Batteries Plus Bulbs, Cathleen spent 24 years with the Bon-Ton Department Stores in a variety of marketing roles and has been an Adlucent client since 2012.
Aaron Zagha is the CMO at Newton Baby, the direct-to-consumer brand behind the safest baby crib mattress on the market in addition to other top-rated sleep products. He was previously the head of ecommerce for Teleflora’s international operations. Aaron also currently serves on the board of Westside Analytics, an online data-mining firm providing competitive analysis and research to corporate clients in eCommerce and to restaurant chains. Prior to Newton and Teleflora, Aaron was a co-founder and COO of Ownza.com, a social shopping and rebate site.
As Digital Marketing Director at Woodcraft, September is an ecommerce leader, innovator, and mentor. Skilled in retail strategy, marketplace, paid media, affiliate, and organic marketing, she has influenced marketing, product and site performance, promotions, and content for over 16 years.
Jamie is an experienced Director of Online Marketing with 10+ years leading cross-functional teams toward profitable growth, working in Sporting Goods, Real Estate and Hospitality industries.