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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

September 15, 2019

How to Optimize Product Titles in Your Google Shopping Feed

Without an optimized product feed, retailers waste precious ad spend and miss countless opportunities ...

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November 17, 2016

PLA 2.0: Strategies to Improve Your Program and Your Performance

The growth of Google’s Product Listing Ads (PLAs) over the last few years has been fueled by the growt...

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August 9, 2016

Creating Highly Segmented Product Targets for PLAs

When you bid on all traffic together, you push down all bids to account for poor performing queries. T...

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August 4, 2016

PLA 2.0: Step Up Your PLA Game with These Advanced Tips

Since 2012, product ads have been chipping away at text ad’s screen share on Google’s Search Engine Re...

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