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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

April 22, 2015

Yahoo-Bing Update Partnership Agreement

Last week, Yahoo and Microsoft announced modifications to the original terms of their partnership. Whi...

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May 31, 2011

Look-Back Periods in Paid Search

The goal of paid search management is to predict the future. To do that, PPC tools need to look at the...

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May 26, 2011

The Number of Ratings and Reviews as a Proxy for Sales

Our third and final post about ratings and reviews highlights an interesting way to use them to estima...

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May 3, 2011

Integrating Ratings and Reviews with Paid Search

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has...

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