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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

November 15, 2016

PPC Tips for Capturing Upper Funnel Holiday Gift Searches

Forty percent of shopping related searches are focused on broad queries like “women’s athletic clothin...

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August 9, 2016

Creating Highly Segmented Product Targets for PLAs

When you bid on all traffic together, you push down all bids to account for poor performing queries. T...

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July 26, 2016

Google Rolls Out Expanded Text Ads

Today Google announced the official launch of Expanded Text Ads (ETAs) on the AdWords blog, allowing a...

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May 24, 2016

Bigger is Better with Google's Expanded Text Ads

At the Google Performance Summit today, the search giant officially announced their latest enhancement...

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