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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

November 17, 2016

PLA 2.0: Strategies to Improve Your Program and Your Performance

The growth of Google’s Product Listing Ads (PLAs) over the last few years has been fueled by the growt...

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November 15, 2016

PPC Tips for Capturing Upper Funnel Holiday Gift Searches

Forty percent of shopping related searches are focused on broad queries like “women’s athletic clothin...

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October 31, 2016

Holiday PPC Checklist Part #2: Campaign Settings

With less than a month until Black Friday, our countdown continues. Our second holiday PPC checklist f...

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October 13, 2016

Holiday PPC Checklist Part #1: Ad Preparations

With Black Friday less than 45 days away, marketers are working around the clock to get their holiday ...

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