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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

July 2, 2013

What Search Queries Can Tell You About Your Customer

In my past three posts, I covered various elements of what makes an ad relevant to a consumer – the ri...

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June 24, 2013

How does timing affect Product Listing Ad performance?

They say life is about timing, and the same is true for Product Listing Ads. In order to serve the mos...

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June 17, 2013

What’s Wrong with this Product Listing Ad? You Decide.

In our last post, we looked at a PLA to see if the product featured in the ad was aligned to consumer ...

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June 7, 2013

What’s Wrong with this Product Listing Ad?

A critical part of PLA success relies on ad relevancy. Is the ad you’re displaying aligned to consumer...

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