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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

December 5, 2017

The Science Behind Google's Shopping Ads

Your Shopping program is live and optimized, but you may be wondering what else you can do to increase...

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July 14, 2016

Seven Easy Ways to Expand Your Product Feed

While retailers spend a large amount of time managing and optimizing their product feed, they often ov...

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April 28, 2016

Why Add GTINs to Your Google Shopping Data Feed?

We’ve all been hearing about the changes coming from Google around adding Global Trade Item Number (GT...

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April 2, 2014

What Retailers Need to Know to Transition to Google Shopping Campaigns Successfully

This past February, Google Shopping Campaigns became universally available to all advertisers. Google ...

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