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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

July 8, 2011

How to Acquire More Customers through Paid Search

From all our work with retailers over the years, I’ve come to believe that the two most important metr...

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June 28, 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-sp...

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