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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

June 7, 2011

Managing PPC for Online Marketplaces

Managing PPC campaigns for retailers with online marketplaces is a unique challenge. Adlucent has lear...

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May 12, 2011

How Adlucent Uses Ratings and Reviews in PPC Campaigns

In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings a...

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May 3, 2011

Integrating Ratings and Reviews with Paid Search

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has...

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April 27, 2011

The Importance of Integrating Inventory into Retail Paid Search

While managing paid search programs for Amazon.com in 2006, Adlucent discovered that integrating paid ...

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