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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

October 20, 2011

First Click vs. Time of Purchase

Last week, Offers.com released a survey conducted by Ipsos Public Affairs that had an interesting impl...

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September 29, 2011

Preparing for the Holiday Season

Over the past two years, we've observed an important trend during the holiday seasons: a bimodal distr...

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August 11, 2011

The Importance of Custom Paid Search Algorithms

At the heart of every paid search management platform is an algorithm—a set of mathematical equations ...

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June 20, 2011

Seasonality and Paid Search Management

Seasonality is one of the most important factors that affect PPC conversion rates in online retail. In...

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