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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

November 13, 2012

Holiday Planning for PPC

As the holiday season fast approaches, retailers are gearing up for what is poised to be another recor...

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November 5, 2012

Using Psychology in A/B Landing Page Testing

A/B landing page testing is one of the best tools in a retailer’s arsenal. Even a small change in conv...

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September 19, 2012

Key Themes From Shop.org And Their Impact on Paid Search

Last week, the National Retail Federation hosted the 2012 Shop.org Annual Summit in Denver, Colorado. ...

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March 27, 2012

Your Brand is Unique: Why Executing Your Competitors' Keyword Strategy Won’t Yield the Same Results

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a goo...

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