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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

May 12, 2016

71% of Consumers Prefer Personalized Ads

As digital ad spend and competition continues to rise, advertisers are looking for new ways to grow pr...

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February 22, 2016

Google Expected to Phase Out Text Ads on the Right Rail of the SERP

Google is expected to announce some big changes to the search engine results page (SERP), which can ha...

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February 10, 2016

Why Do We Watch Super Bowl Commercials?

With the average cost of a 30-second spot for a Super Bowl commercial averaging $4.8 million, we wante...

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February 4, 2016

Google Product Listing Ads Off To a Strong Start In 2016

Images draw in consumers and entice them to click on an advertisement. Marketers began experiencing th...

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